Our Philosophy
Multi-Functional Sustainable Fashion
Innovation x Aesthetics
Our philosophy is rooted in Functional Fashion—where style meets purpose. We believe clothing should not only look great but also adapt to real-life needs. That’s why we design high-quality rainwear that offers both elegance and protection, keeping you stylish even in heavy rain and strong winds. Sustainability is at the heart of what we do. We are committed to using more eco-friendly materials, such as recycled polyester, and partnering with factories that uphold fair labor standards. Our focus on durability ensures that our pieces last, reducing waste and the need for frequent replacements.Versatility and practicality define our designs. With removable and interchangeable elements like hoods and liners, our raincoats adapt effortlessly to changing weather and personal style preferences—because fashion should work for you, not the other way around.
Designed for Every Season, Every Occasion
All-Weather Ready – Whether it’s sunny, rainy, or snowy, our coats are made to keep you comfortable in any condition. Timeless Style – We embrace classic silhouettes and enduring color palettes, ensuring your coat never goes out of fashion. Year-Round Versatility – Our signature trench coats are trans-seasonal and can be layered with inner jackets for added warmth on colder days. Built to Last – Crafted from durable, high-quality materials, our coats combine longevity with timeless elegance. Complete Protection – Elevate your look with our Rain Accessories for a fully waterproof yet effortlessly stylish outfit. At Raincouture, our mission is to create fashion that is as functional as it is stylish—sustainably made, practical, and adaptable. So you can stay protected and look your best, no matter the weather.
What Conscious Means to Us?
At Raincouture, we believe that sustainability is the future of fashion. That’s why we embrace slow fashion, producing new collections only when items sell out—ensuring no overstock and no unnecessary waste. Every coat finds a happy owner. Our designs are timeless, crafted to never go out of style, and made from durable, long-lasting materials. Because of this, we rarely offer sales—unless a particular model is being retired from our collection. By choosing Raincouture, you're investing in a fashion that is responsible, stylish, and built to last.
Ethical Production & Fair Labor
At Raincouture, we believe that true craftsmanship starts with fair and ethical labor. That’s why we ensure that the workers in our factories operate in safe, organized, and hygienic conditions that meet European standards and are backed by BSCI and WRAP certifications. Our production is closely supervised by our own team to guarantee the highest quality for our Amsterdam-based flagship stores and online shop. We do not engage in child labor—only employing skilled, educated, and experienced professionals within their fields.For us, creating fairly made, high-quality coats is far more important than cutting corners for profit. We are committed to sustainable, responsible fashion that values both people and the planet.